We’ve got to lobby, lobby and lobby! Where every serious industry or action group lobbies like crazy, the heritage sector seems to struggle to raise its voice, not only in its own interest, but that of the whole information society. Let’s work together to influence your local, regional, national, European and global law maker and sugar daddy. Hire a lobbyist, a pro, have patience, forget about quick wins, this is about big things (copyrights, ownership of and access to knowledge and culture, a right on part of the collective funds) which will need a lot of perseverance. It is time, it is a necessity. Wake up.
Keywords: influence, perseverance, wake-up-call, advocacy
Keynote: Stuart Hamilton